Ep. 534 - Natalle Brown (Head of Consumer Business, Melbourne Storm)

Ep. 534 - Natalle Brown (Head of Consumer Business, Melbourne Storm)

0 0 4 anni fa
Natalle Brown is truly helping innovate the sports business space through Lightning Rewards, a multi-data set platform to connect fans to the Melbourne Storm National Rugby League team brand. Brown explains the Melbourne sports market, and how fighting for the fan amid 21 other professional competitive teams makes every transaction a necessary one. Brown talks about how the Lightning Rewards program works, some of the ways that fans interact and engage with each other using the social media ... Maggiori informazioni

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